Uplifting the film festival identity to attract new visitors
CONCEPT
Febiofest visual identity—The concept of the "Get Uplifted" identity is based on the experience that comes after seeing a particularly strong movie. It is symbolizing the moment when the film ends, but the viewer still carries the mood and emotions brought by the film.
SCOPE
ABOUT
Focus on the experience—While most film festival focus on the movie stars to draw their audiences, Febiofest decided to concentrate on the true reason why moviegoers love festivals – the unrepeatable experiences of watching great films.
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